Reaching the Quinceañera Market
The fact that around 25% of Latinos are of the millennial generation has far reaching implications for the quinceañera market. This generation places a heavy emphasis on technology and family, with a willingness to spend liberally if engaged through the right avenues.
Reaching the Latino Bridal Market
With the average US wedding costing about $28,545, this is a viable market to reach out to, notwithstanding that 41% of Latinas are at the wedding age of about 18-34 years of age. Latinas want products that speak to her and are relevant to her needs..
Millennial’s Behavior and Their Buying Power
Millennial shoppers are a large market and reports show that a majority of them are utilizing their smartphones to help them shop… With Millennial shoppers being such a great influence in sales, Hispanic mobile shoppers are also using their smartphones to help them shop.
Spanish-speaking Latin American households make up more than one in four households according to the U.S. Census Bureau and Fiesta Publications is poised to reach all ages and interests in those households.
Fiesta Publications prints five titles: “Latino Bride & Groom,” “Latino Parenting,” “Latino Brown Pages,” “UPPERCUT Boxing Magazine,” and “My Quince.” It will also target business owners, with “Latino Enterprise,” in 2012, and teen female high school students with “Latino Prom,” to launch in 2013.